Campaign details
Brand: Siempre Libre / StayfreeBrand owner: Johnson & JohnsonEntrant company: J3, Buenos AiresIdea creation: R/GA Buenos AiresMarket: ArgentinaSector: Feminine hygieneMedia channels: Online video, Social media,Search marketing, Websites & microsites, Word of mouth, influencersBudget: Up to 500k
Executive summary
In Argentina, something as natural and human as menstruation continues to be a stigma, affecting millions of women around the country, without access to feminine hygiene products and the necessary information on hygiene and menstrual health.
As part of stayfree brand purpose and in order...