Campaign details
Brand: Saudi Telecom CompanyBrand owner: Saudi Telecom CompanyEntrant company: Wunderman Thompson, RiyadhMarket: Saudi ArabiaSector: Telephone & internet servicesMedia channels: Online video, Programmatic display, Social media, TelevisionBudget: Up to 500k
Executive summary
The 'Holiday Blues' were overwhelming in 2020 as a raging pandemic was sweeping the globe and celebrations were cancelled as families had to spend days in isolation, and it was no different in Saudi Arabia.
Eid, a Muslim festivity, is celebrated with big gatherings & the passing of "Eidiya", a ritual where elder members...