Campaign details
Brand: RexonaBrand owner: UnileverEntrant company: Initiative MoscowIdea creation: Unilever, Moscow / IPG Russia, MoscowMedia: Initiative, MoscowMarket: Russian Federationn FederationSector: Deodorants, anti-perspirantsMedia channels: Gaming & in-game advertising, Online video, Social media, Word of mouth, influencersBudget: Up to 500k
Executive summary
Rexona, deo market leader, launched a teen series with popular bloggers in a modern IGTV format. Apart from attracting Gen Z to purchasing the products, the brand set a mission to promote self-confidence and an active lifestyle among young people.
Gen Z...