Campaign details
Brand: Reese'sBrand owner: The Hershey CompanyEntrant company: Field Day, LondonMarket: United KingdomSector: ConfectioneryMedia channels: Outdoor, out-of-home, Point-of-purchase, in-store, Product sampling Social media, Sponsorship - media, Television, Word of mouth, influencersBudget: 1 - 3 million
Executive summary
Reese's chocolate is a household name in America. In the UK, Reese's was not well known, with less than 1% market share. In 2016, parent The Hershey Company committed to investing and growing the Reese's brand in the UK market.
The UK team worked with creative agency Field Day...