Pony Malta: #UsernamesAgainstBullying

Pony Malta, a drinks brand, launched a campaign in Colombia to tackle cyberbullying.

Campaign details

Brand: Pony MaltaBrand owner: Anheuser-Busch InBevEntrant company: MullenLowe SSP3, BogotáMedia: Zenith, BogotáPR: Dattis Comunicaciones, BogotaMarket: ColombiaSector: Carbonated soft drinksMedia channels: Gaming & in-gaming advertising, Livestreaming, Online video, Social media, Word of mouth, influencersBudget: Up to 500k

Executive summary

One third of the globe's youth suffers from bullying, In the world of video games, 57% of gamers have experienced cyberbullying. So perhaps there is a chance that even you who are reading this, know what it feels to be bullied.

Pony Malta,...

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