Pepsodent: #BackToSchool

Toothpaste brand, Pepsodent, helped children build a nightly toothbrushing habit with its Smile for School campaign across France, Vietnam and Indonesia.

Campaign details

Brand: PepsodentBrand owner: UnileverEntrant company: Mindshare Asia Pacific, SingaporeIdea creation: Mindshare SingaporeMedia: Mindshare SingaporeMarket: France, Indonesia, VietnamSector: Oral healthMedia channels: Content marketing, Online video, Social media, Voice, chatbots, Word of mouth, influencersBudget: 500k - 1 million

Executive summary

Pepsodent believes that every smile matters! the brand is on a mission to eradicate oral health issues from the face of this planet. There are many school programs that Pepsodent runs across markets to educate parents and kids on the importance of good...

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