Campaign details
Brand: PepsiBrand owner: PepsicoEntrant company: Wunderman Thompson GurgaonIdea creation: Wunderman Thompson, GurgaonMedia: Mindshare GurgaonPR: Edelman GurgaonMarket: IndiaSector: Carbonated soft drinksMedia channels: Mobile & apps, Online video, Social media, Word of mouth, influencersBudget: 1 - 3 million
Executive summary
In Indian culture romantic relationships are epitome of contentment and being complete whereas being single is labelled incomplete. Mainstream movies and music fan this perception even more. Such socio-cultural conditioning affects self-esteem of those without partners, as they cope with being...