Campaign details
Brand: PepsiBrand owner: PepsiCoEntrant company: Mindshare China, ShanghaiMarket: ChinaSector: Carbonated soft drinksMedia channels: Merchandisde & free gifts, Online videoBudget: 1 - 3 million
Executive summary
When it comes to Chinese New Year (CNY), hundreds of brands compete with each other, releasing a host of mini-movies, using the same old-fashioned storylines. However, ordinary content no longer satisfies China's youth. Today, they crave immersive and interactive experiences.
For CNY 2020, Pepsi needed to find a way to refresh their longstanding CNY IP 'Bring Happiness Home' movie series...