People's Energy: Harnessing the power of DRTV

A campaign by People’s Energy (PE), a charitable energy provider in the UK, increased customers by scheduling targeted TV advertising at less popular times of day.

Campaign details

Brand: People's EnergyBrand owner: People's EnergyEntrant company: December 19, LondonIdea creation: Weave, Edinburgh / People'S Energy, DalkeithMarket: United KingdomSector: Energy & water suppliersMedia channels: Television - direct repsonseBudget: Up to 500k

Executive summary

People's Energy launched in 2017 and are on a mission to end fuel poverty. By December 2019 they had grown to 70,000 customers through automatic switching sites. With plans to reach 500,000 customers by the end of 2021, they recognised the need to invest in advertising to achieve this. The...

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