Oreo: Proud parent

Oreo, a cookie brand, launched a campaign in the United States to increase brand purpose and ally itself with the LGBTQ+ community.

Campaign details

Brand: OreoBrand owner: The Hershey CompanyEntrant company: 360i, New YorkMarket: USASector: Bread, cake, biscuitsMedia channels: Online video, Outdoor, out-of-home, Packaging & design, Public relations, Social media, Websites & microsites, Word of mouth, influencersBudget: 500k - 1 million

Executive summary

Proud Parent is a campaign and platform created by OREO celebrating proud families, fostering inclusivity, and championing the idea that a loving world starts with a loving home. In partnership with PFLAG – the nation's oldest and largest organization dedicated to bringing LGBTQ+ people, families, and...

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