Campaign details
Brand: OmoBrand owner: UnileverEntrant company: FP7 McCann, DubaiMedia: FP7 McCann, Dubai / Magna Global, DubaiMarket: Middle East & AfricaSector: Laundry productsMedia channels: Content marketing, Events & experiential, Livestreaming, Online display, Online video, Outdoor, out-of-home, Search marketing, Social media, Television, Websites & mcirosites, Word of mouth, influencersBudget: 1 - 3 million
Executive summary
In the Middle East, the biggest factor influencing detergent purchase, is stain removal. OMO was very effective at stain removal, but wasn't known for it, compared with heritage behemoth brands: Ariel...