OCBC NISP: Save20

Indonesian bank, OCBC NISP, helped young people build a savings habit during the economic upheaval of COVID-19 with its Save20 campaign.

Campaign details

Brand: OCBC NISPBrand owner: OCBC BankEntrant company: OCBC NISP, JakartaMarket: IndonesiaSector: BanksMedia channels: Integrated, Newspapers, Outdoor, out-of-home, Public relations, Radio & audio, Social media, Television, Word of mouth, influencersBudget: Up to 500k

Executive summary

In 2020, Covid-19 pandemic happened. A lot of young people felt the economic blow, especially those who didn't have financial safety net.

OCBC NISP created #Save20 campaign movement with a sole mission: encouraging the youth to start saving for their future. #Save20 by Nyala OCBC NISP helps the youth to build...

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