Nestlé: Nutrition Cart

Health initiative movement, Nestle United for Healthier Kids, partnered retailer Carrefour in a shopping experience designed to make healthy eating fun in the UAE.

Campaign details

Brand: NestléBrand owner: NestléEntrant company: Geometry DubaiIdea creation: Geometry MENA (Invoice), DubaiMarket: United Arab EmiratesSector: Food industry - generalMedia channels: Point-of-purchase, in-storeBudget: Up to 500k

Executive summary

Globally we are learning the importance of healthy eating habits to combat long term health problems. There is a push towards better nutrition to transform all our futures. But particularly that of our children.

A balanced diet includes fruits and vegetables, grains, protein and dairy foods. Trying to remember to get the right balance on your...

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