Nestlé: Bubblophone

AERO, an aerated chocolate bar produced by Nestlé, launched a campaign in the UK to increase sales and penetration rates in the market.

Campaign details

Brand: AeroBrand owner: NestléEntrant company: Wunderman Thompson, LondonMarket: EuropeSector: ConfectioneryMedia channels: Cinema, Online video, Social media, TelevisionBudget: 1 - 3 million

Executive summary

This is the story of how we turned around an iconic chocolate brand that was gradually disappearing from people's lives into a sustained commercial success by using the classic strategic approach of 'emotions at scale': going back to the core of the brand, building meaningful associations that strongly linked product to brand and unifying the comms via a consistent investment in one...

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