National Ketchup: National Ketchup Factory

National Foods Limited, a food products company, launched an educational children's TV show to drive sales.

Campaign details

Brand: National KetchupBrand owner: National FoodsEntrant company: National Foods Limited, KarachiMedia: Brainchild Communications, KarachiPR: Digitz, KarachiMarket: PakistanSector: Sauces, seasonings, condimentsMedia channels: Online display, Online video, Public relations, Search marketing, Social media, Television, Word of mouth, influencersBudget: Up to 500k

Executive summary

National Foods Limited (NFL), an established market leader in the ketchup category, reinvented online education for children and managed to drive marketing and business success.

  • The ketchup category is established mainly on functionality with similar communication from all key players...

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