Campaign details
Brand: National Association of RealtorsBrand owner: National Association of RealtorsEntrant company: Havas, ChicagoIdea creation: Havas, Chicago / Havas Media, BostonMedia: Havas Media, BostonMarket: USASector: Property & constructionMedia channels: Content marketing, Newspapers, Online video, Outdoor, out-of-home, Radio & audio, Social media, Sponsorship - media, Television, Video on demandBudget: 3 - 5 million
Executive summary
In 2020, we were all asking tough questions about our world, our biases, and who gets to participate in life's best things. In real estate, we saw a...