Campaign details
Brand: Ministry of Tourism and WildlifeBrand owner: Ministry of Tourism and WildlifeEntrant company: Ministry Of Tourism & Wildlife, NairobiIdea creation: Ogilvy Africa, NairobiMarket: GlobalSector: Social, political & not-for-profitMedia channels: Direct marketing, Magazines - consumer, Outdoor, out-of-home, Radio & audio, Television, Websites & micrositesBudget: No budget
Executive summary
Kenya is a beautiful country filled with breathtaking scenery and abundant wildlife in its vast savannah plains. Home to the big five – Lions, leopards, elephants, buffalos, and rhinoceroses; its wildlife tourism employs 9.5% of its...