Campaign details
Brand: MastercardBrand owner: MastercardEntrant company: Mastercard Worldwide, HarrisonIdea creation: McCann New YorkMarket: United StatesSector: Credit cards & loansMedia channels: Competitions & contests, Events & experinetial, Outdoor, out-of-home, Point-of-purhcase, in-store, Public relations, Social mediaBudget: 3 - 5 million
Executive summary
Small businesses play an essential role in the US economy, and are a huge opportunity for Mastercard-- along with many other businesses. To make a real impact, both through marketing and at the industry level, we identified a unique approach.
Rather than speak...