Campaign details
Brand: MærskBrand owner: A.P. Møller – MærskEntrant company: Havas Business LondonIdea creation: &Co, CopenhagenMarket: GlobalSector: Industrial & manufacturingMedia channels: Content marketing, Integrated, Online display, Online video, Print - general, unspecified, Programmatic display, Radio & audio, Search marketing, Social media, Television & connected TV, Video on demandBudget: 5 - 10 million
Executive summary
Maersk had been on a transformational journey since 2017, repositioning from an ocean shipping business to an end-to-end logistics integrator. Over three years, a series of unconventional brand campaigns had helped build momentum assisting the...