Campaign details
Brand: LysolBrand owner: Reckitt BenckiserEntrant company: Zenith, New YorkIdea creation: MRM//McCann, New YorkMarket: United StatesSector: Cleaners & detergentsMedia channels: Online video, Social media, Word of mouth, influencersBudget: Up to 500k
Executive summary
As demand for Lysol products outpaced supply during COVID-19, consumers expressed frustration on social media regarding the products limited availability in stores and online.
We wanted to lift brand awareness and preference, reinforce that Lysol keeps families illness free and combat negative misinformation. As people were bored and at home, we...