Lifebuoy: Purpose in Myanmar

During the Covid-19 pandemic, Lifebuoy, a soap brand, produced programmes in Myanmar to promote its products.

Campaign details

Brand: LifebuoyBrand owner: UnileverEntrant company: Unilever EAC Myanmar, YangonMarket: MyanmarSector: Bath toiletries, soapsMedia channels: Livestreaming, Merchandise & free gifts, Online video, Outdoor, out-of-home, Product sampling, Social media, Television, Word of mouth, influencersBudget: Up to 500k

Executive summary

When Lifebuoy entered the market, local soap brands were not doing effectively on educating people on the importance of handwashing. Every year 44,000 babies do not live until 1 month old and many children do not reach the age of 5. A third of these deaths are due...

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