Kronenbourg: Inspired by taste

Beer brand, 1664 Blanc, partnered iconic figures from fashion and design who created unique artwork for its bottles to increase awareness in Denmark.

Campaign details

Brand: KronenbourgBrand owner: CarlsbergEntrant company: UncleJWT|WMC|Grey A/S KøbenhavnIdea creation: UncleJWT|WMC|Grey A/S, KøbenhavnMarket: DenmarkSector: Beer & ciderMedia channels: Events & experiential, Online display, Online video, Outdoor, out-of-home, Packaging & design, Sponsorship - event, property, Television, Word of mouth, influencersBudget: Up to 500k

Executive summary

1664 Blanc is a crisp, refreshing wheat beer, celebrated across the globe. In Denmark however, it lived a lonely life unnoticed in bars and supermarket aisles.

Carlsberg wanted to change that; so, we were asked to develop a new brand...

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