Campaign details
Brand: Kraft SinglesBrand owner: Kraft Heinz CompanyEntrant company: Leo Burnett, ChicagoIdea creation: Leo Burnett Chicago, Chicago / Starcom, ChicagoMedia: Starcom, ChicagoMarket: North AmericaSector: Dairy products, fats, oilsMedia channels: Cinema, Online display, Online video, Print - general, unspecified, Social media, Television, Video on demandBudget: 10 - 20 million
Executive summary
For the past two years, Kraft Singles had declining sales due to consumers leaving a category believed to be "processed and fake". In 2020, the tides began to turn as the brand...