Keurig Dr Pepper: The Keurig Love Blend

Keurig, an American coffee company, created new limited edition specialty coffee blends to raise proceeds for local coffee roasters during the pandemic.

Campaign details

Brand: Keurig Dr PepperBrand owner: KeurigEntrant company: Havas New YorkIdea creation: Keurig Dr Pepper, PlanoMarket: United StatesSector: Hot drinksMedia channels: Email marketing, Online video, Social media, Websites & micrositesBudget: No budget

Executive summary

As the scope of the COVID pandemic became clear, people whittled down their visits to local cafés and depended more on home coffee brewers, like Keurig. Knowing Keurig brewers became a more consistent touch point, we had a unique opportunity to position Keurig as more than an appliance and a...

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