Campaign details
Brand: Cheez-ItBrand owner: The Kellogg CompanyEntrant company: Starcom, ChicagoPR: Weber Shandwick, ChicagoMarket: United StatesSector: Savoury snacks, potato chipsMedia channels: Merchandise & free gifts, Online display, Online video, Social media, Video on demandBudget: 500k - 1 million
Executive summary
We tapped into today's viewing and shopping trends: streaming marathons and buying online, creating a first-to-market experience on Amazon called Snap'd & Stream. Grabbing consumer attention and increasing organic search on Amazon is a challenge, especially with new products. But, Snap'd & Stream gave people...