Campaign details
Brand: Johnson's BabyBrand owner: Johnson & JohnsonEntrant company: UM Colombia, BogotaMarket: Colombia, Mexico, PanamaSector: Baby careMedia channels: Email marketing, Livestreaming, Online video, Social media, Word of mouth, influencersBudget: Up to 500k
Executive summary
Our brands in México, Panamá and Colombia (Latam North) had built their brand purpose anchored by science for over 25 years with a consistent marketing program implementation in hospitals and clinics to develop relevant and important health improvement to give knowledge to new parents and HCPs.
Until 2019, our professional marketing was...