Campaign details
Brand: JetBlueBrand owner: JetBlue AirwaysEntrant company: MullenLowe, BostonMarket: United StatesSector: AirlinesMedia channels: Content marketing, Online video, Social mediaBudget: Up to 500k
Executive summary
The only thing people like more than hating on social media is hating on airlines on social media. So, how do you turn channels being used for customer service complaints into ones that generate positive human connections? The same way US airline JetBlue does in the air - by leaning into humanity.
With <$100K, we re-built JetBlue's social strategy and bespoke content...