Campaign details
Brand: JetBlueBrand owner: JetBlue AirwaysEntrant company: MullenLowe BostonIdea creation: MullenLowe, BostonMarket: North AmericaSector: AirlinesMedia channels: Events & experiential, Online video, Social mediaBudget: Up to 500k
Executive summary
The only thing more stressful than the holidays is travelling during the holidays. So how does US airline JetBlue, on a shoestring budget, cut through the negative noise and create positivity during the most cluttered time of year: Christmas? By reducing traveller stress …
With just $65k, a still image of Terminal 5 at JFK and...