Campaign details
Brand: JawwyBrand owner: Saudi Telecom CompanyEntrant company: FP7 McCann, DubaiMarket: Saudi ArabiaSector: Telephone & internet servicesMedia channels: Online video, Packaging & design, Social mediaBudget: Up to 500k
Executive summary
Jawwy, a young Saudi telco brand, sees itself as the David to Goliath in the category. This is because their SIMs offer customers greater control and flexibility over their plans compared to the competition.
This isn't by accident.
This is the result of the brand's promise to deliver a fairer telco service. So, fairness is where...