Campaign details
Brand: Huggies & SkillboxBrand owner: Kimberly-Clark & SkillboxEntrant company: Mindshare, MoscowIdea creation: Mindshare, Moscow / 12, MoscowMarket: Russian FederationSector: Baby careMedia channels: Mobile & apps, Online video, Search marketing, Social mediaBudget: Up to 500k
Executive summary
Parents is an audience of high demand: many brands are fighting for their attention. Huggies' need was to connect with them earlier then competitors, before a baby birth. That is why we focused on the pregnancy period.
Online education platforms have the same interest to parents, those...