Campaign details
Brand: HSBCBrand owner: HSBCEntrant company: Contract Advertising MumbaiMedia: PHD MumbaiMarket: IndiaSector: BanksMedia channels: Content marketing, Newspapers, Online display, Online video, Outdoor, out-of-home, Social media, Websites & micrositesBudget: Up to 500k
Executive summary
HSBC Bank, a challenger in India, faced a multi-pronged marketing challenge, of:
- Not being in the Indian millennials consideration set
- Experiencing a worrying slide in 'Brand Power'
- Addressing both the above challenges without big-bang media budgets
Fortunately, HSBC Bank has key values that helped pave a way forward within these difficult...