Hindustan Unilever Limited: Start a little good

Consumer goods company, Hindustan Unilever, inspired social responsibility around sustainability with its Start a Little Good programme in India.

Campaign details

Brand: Hindustan Unilever LimitedBrand owner: UnileverEntrant company: Hindustan Unilever, MumbaiIdea creation: Ogilvy India, MumbaiMarket: IndiaSector: Toiletries & cosmetics (general)Media channels: Online video, Outdoor, out-of-home, Point-of-purchase, in-store, Radio & audio, Social media, TelevisionBudget: 1 - 3 million

Executive summary

In current times, there is no better opportunity for growth and value bigger than sustainability. Sustainability has become the business imperative of the future. When put simply, it is a necessary yet uncomfortable imperative for growth. For companies to hold their own in a marketplace...

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