Campaign details
Brand: Hindustan Unilever LimitedBrand owner: UnileverEntrant company: Mindshare, MumbaiMarket: AsiaSector: Toiletries & cosmetics (general)Media channels: Direct marketing, Email marketing, Mobile & apps, Online video, Packaging & design, Product sampling, Sales promotion, Social mediaBudget: 500k - 1 million
Executive summary
In early 2020 the Covid-19 Pandemic wreaked havoc across the Indian subcontinent paralyzing everyday life & economic activity. Nationwide Lockdowns led to the shutting down of most businesses paralyzing transport routes & distribution of goods leading to shortage of product on retail shelves.
In an environment...