Hindustan Unilever Limited: Breaking through lockdown

Hindustan Unilever Limited (HUL), a consumer goods company, connected with consumers in India by creating 'direct-to-home' channels during the COVID-19 lockdown.

Campaign details

Brand: Hindustan Unilever LimitedBrand owner: UnileverEntrant company: Mindshare, MumbaiMarket: AsiaSector: Toiletries & cosmetics (general)Media channels: Direct marketing, Email marketing, Mobile & apps, Online video, Packaging & design, Product sampling, Sales promotion, Social mediaBudget: 500k - 1 million

Executive summary

In early 2020 the Covid-19 Pandemic wreaked havoc across the Indian subcontinent paralyzing everyday life & economic activity. Nationwide Lockdowns led to the shutting down of most businesses paralyzing transport routes & distribution of goods leading to shortage of product on retail shelves.

In an environment...

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