Campaign details
Brand: Head & ShouldersBrand owner: Procter & GambleEntrant company: MediaCom, JakartaIdea creation: Ambilhati, JakartaMedia: MediaCom JakartaMarket: IndonesiaSector: Hair careMedia channels: Online video, Packaging & design, Public relations, Radio & audio, Search marketing, Social media, Television, Word of mouth,influencersBudget: 1 - 3 million
Executive summary
P&G-owned Head & Shoulders is the world's leading brand of anti-dandruff shampoo, but in Indonesia it has been the challenger brand to market leader, Clear, for more than a decade.
In Indonesia, Head & Shoulders is often...