Campaign details
Brand: GSK Consumer HealthcareBrand owner: GlaxoSmithKlineEntrant company: GSK Consumer Healthcare, WarrenIdea creation: In houseMarket: United StatesSector: Oral healthMedia channels: Online display, Search marketingBudget: 3 - 5 million
Executive summary
In January 2020, GSK Oral Health implemented a new digital commerce strategy to accelerate share gains in this rapidly growing class of trade. This strategy, known as the digital planogram, drove +4.9pts of share growth, doubled sales and helped GSK achieve the #1 share of the US oral health category on Amazon in 2020....