Campaign details
Brand: GoyaBrand owner: GoyaEntrant company: Dieste, DallasMarket: United StatesSector: Sauces, seasonings, condimentsMedia channels: Magazines, consumer, Mobile & apps, Online display, Online video, Programmatic display, Radio & audio, TelevisionBudget: 5 - 10 million
Executive summary
GOYA, the leading Latin packaged foods company in the U.S., tackled numerous obstacles on a decade long quest to expand beyond its core consumer base and establish a new generation of users. Despite a highly competitive environment, an aggressive KPI and comparatively smaller advertising budgets, we were able to steadily grow...