Google: Google Play Points

Google Play Points, a rewards platform, improved market share and reduced conversion costs in Taiwan in a short campaign period.

Campaign details

Brand: GoogleBrand owner: AlphabetEntrant company: PHD Taiwan, TaipeiMarket: TaiwanSector: Information TechnologyMedia channels: Online video, Programmatic display, Social media, Word of mouth, influencersBudget: 1 - 3 million

Executive summary

In March 2020, Google launched Google Play Points in Taiwan. Users get to enroll on this rewards platform with simply one click and accumulate points easily.

With many rewards platforms already existing on the market, Google Play Points needed to boost brand awareness and drive enrolment to improve market share as well as reduce conversion costs in...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands