GMC Yukon: The Legacy of Verse

GMC Yukon, the SUV brand, launched an update to its model in the UAE.

Campaign details

Brand: General MotorsBrand owner: General MotorsEntrant company: FP7 McCann, DubaiMarket: Middle East & AfricaSector: SUVs, 4x4sMedia channels: Competitions & contests, Online display, Online video, Outdoor, out-of-home, Social media, TelevisionBudget: 1 - 3 million

Executive summary

For an American SUV brand, the MENA market is a fierce place to launch a model year update: the category had contracted by 30% as a result of coronavirus (1), there's falling oil prices and, in this part of the world, motorists have a strong affection for Japanese...

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