Campaign details
Brand: General MotorsBrand owner: General MotorsEntrant company: FP7 McCann, DubaiMarket: Middle East & AfricaSector: SUVs, 4x4sMedia channels: Competitions & contests, Online display, Online video, Outdoor, out-of-home, Social media, TelevisionBudget: 1 - 3 million
Executive summary
For an American SUV brand, the MENA market is a fierce place to launch a model year update: the category had contracted by 30% as a result of coronavirus (1), there's falling oil prices and, in this part of the world, motorists have a strong affection for Japanese...