Campaign details
Brand: ErikliBrand owner: Nestlé Waters Entrant company: Mindshare Turkey, IstanbulIdea creation: Mindshare Turkey , IstanbulMedia: Mindshare Turkey , IstanbulMarket: TurkeySector: Bottled watersMedia channels: Online display, Packaging & design, Sales promotionBudget: Up to 500k
Executive summary
Turkey's most popular water brand, Erikli aimed to have 6.5 million code entries on yearly promotion campaign by digital only media investment for only 4 months.
Our aim was to increase interaction and feedback of consumers by following the digital footsteps and using their habits and...