Emirates NBD: The man who never got anything back

Emirates NBD, the bank operating in the UAE, launched Mazeed, a cashback credit card with the highest cashback in Saudi Arabia.

Campaign details

Brand: Emirates NBDBrand owner: Emirates NBDEntrant company: FP7 McCann RiyadhMarket: Saudi ArabiaSector: Credit cards & loansMedia channels: Content marketing, Email marketing, Mobile & apps, Online display, Online video, Outdoor, out-of-home, Social media, Websites & micrositesBudget: Up to 500k

Executive summary

Emirates NBD's a leading bank in the UAE for decades. But it's the newest entrant in Saudi Arabia.

To grow, acquisition was important. And the credit card market was the fastest way to make an instant impact. So, Emirates NBD designed Mazeed, a cashback credit...

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