Dove: Wash with care

Dove, a personal care brand, launched a campaign in the Philippines to increase sales during the COVID-19 pandemic by leveraging the increase in online shopping.

Campaign details

Brand: DoveBrand owner: UnileverEntrant company: Unilever Philippines, Taguig CityIdea creation: Ogilvy Philippines, Makati CityMarket: The PhilippinesSector: Bath toiletries, soapsMedia channels: Packaging & design, Social mediaBudget: Up to 500k

Executive summary

Creative bravery isn't seen only in the grandest of ways. Boldness can be in the details, and can bring about results effectively not just in building business, but more importantly, changing consumer behavior for the better.

This is the story of how Dove played a disruptive and purposive role in the phenomenon of...

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