Dove: Dove pampers with audio and ASMR

Dove, a personal care brand, launched a campaign in the Philippines to encourage women to use its body wash.

Campaign details

Brand: DoveBrand owner: UnileverEntrant company: Mindshare Philippines, TaguigIdea creation: Mindshare Philippines, Taguig / Adcolony, Los AngelesMedia: Adcolony, Los AngelesMarket: The PhilippinesSector: Bath toiletries, soapsMedia channels: Online video, Radio & audio, Social mediaBudget: Up to 500k

Executive summary

The Philippines has one of the longest lockdown and this has affected Filipino women's daily routines and purchase behavior – being stuck at home all day has led them to pamper themselves more frequently in the week, instead of just the usual weekend only...

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