Chupa Chups: Forever Fun

Chupa Chups, the confectionery business, strengthened its brand equity of 'Fun-with-friends' and established itself as a fun, cool brand in India.

Campaign details

Brand: Chupa ChupsBrand owner: Perfetti Van MelleEntrant company: Perfetti Van Melle India, GurgaonIdea creation: In houseMarket: IndiaSector: Confectionery Media channels: Mobile & apps, Outdoor, out-of-home, Packaging & design, Sales promotion, Social media, Television, Word of mouth, influencersBudget: 1 - 3 million

Executive summary

A). Background

=> Chupa Chups is the 3rd global brand from the house of Perfetti Van Melle to be launched in India after Alpenliebe and Mentos. Chupa Chups was launched in H2'16 with 2 innovative formats - Extruded Jellies (Sour...

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