Campaign details
Brand: Chick-fil-ABrand owner: Chick-fil-AEntrant company: McCann New YorkMedia: Starcom, New YorkMarket: United StatesSector: Restaurants & takeawaysMedia channels: Sales promotion, TelevisionBudget: 10 - 20 million
Executive summary
Chick-fil-A has not experienced a year of negative sales in over 40 years.
Until the Spring of 2020, when not even its friend chicken and caring hospitality could withstand the confusion of Covid-19.
Staying open because a courageous act of care for people hungry for safety and security, and the comfort of knowing a community pillar still...