Change The Ref: Shamecards

Ellie Gogan-Tilstone, Courtney Calvert, Jane Dorsett

Gun control advocacy organisation Change the Ref grew gun-control advocacy among over-55s in the US with Shamecards, a postcard collection to be delivered to Congress that highlighted the mass shootings of particular cities.

Campaign details

Brand: Change The RefBrand owner: Change The RefEntrant company: MullenLowe U.S. - USAIdea creation: MullenLowe BostonMarket: North AmericaSector: Non-profit, public sector & educationMedia channels: Websites & microsites, Events & experientialBudget: No budget

Executive summary

Columbine. Newtown. Charleston. Parkland. These are just a few of the American cities and towns remembered as locations of the deadliest mass shootings in history.

For the third anniversary of the Valentine's Day shooting at Stoneman Douglas High School in Parkland, Florida, that killed 17 people – including...

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