Campaign details
Brand: Česká spořitelnaBrand owner: Erste GroupEntrant company: Česká Spořitelna, PragueIdea creation: VMLY&R PragueMedia: Wavemaker Czech, Praha 3Market: Czech RepublicSector: BanksMedia channels: Content marketing, Merchandise & free gifts, Social media, Television, Word of mouth, influencersBudget: 500k - 1 million
Executive summary
We created the #iwillkeep brand building campaign for the largest corporate bank in Czechia. It provides an intimate understanding of the emotional and practical lives of Czech individuals, and how they have positively adapted to, and utilized the current situation. The...