Česká spořitelna: #IWillKeep the good

Česká spořitelna, a bank, launched the #iwillkeep brand-building campaign during the Covid-19 pandemic to demonstrate how individuals adapted to their circumstances.

Campaign details

Brand: Česká spořitelnaBrand owner: Erste GroupEntrant company: Česká Spořitelna, PragueIdea creation: VMLY&R PragueMedia: Wavemaker Czech, Praha 3Market: Czech RepublicSector: BanksMedia channels: Content marketing, Merchandise & free gifts, Social media, Television, Word of mouth, influencersBudget: 500k - 1 million

Executive summary

We created the #iwillkeep brand building campaign for the largest corporate bank in Czechia. It provides an intimate understanding of the emotional and practical lives of Czech individuals, and how they have positively adapted to, and utilized the current situation. The...

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