Campaign details
Brand: British GasBrand owner: British GasEntrant company: British GQ, LondonIdea creation: Visual Voice, LondonMedia: Visual Voice, LondonPR: Visual Voice, LondonMarket: United KingdomSector: Energy & water suppliersMedia channels: Cinema, Direct marketing, Mobile & apps, Newspapers, Online display, Online video, Public relations, Radio & audio, Social media, Television, Television - direct response, Video on demandBudget: Over 20 million
Executive summary
This is the story of British Gas, a brand at the beginning of a transformational journey that, despite a rollercoaster year,...