Bose: Targeting the premium TWIE market

Bose, an audio equipment manufacturer, grew its business in China by bringing together fragmented customer data.

Campaign details

Brand: BoseBrand owner: BoseEntrant company: MediaCom, ShanghaiMarket: ChinaSector: Audiovisual productsMedia channels: Programmatic display, Video on demandBudget: 500k - 1 million

Executive summary

In China, the fragmentation of consumer data across multiple platforms increases complexity for brands to manage, utilize, optimize, and measure their media budget.

While China's population dividend is diminishing and media cost is soaring, the data integration and connectivity between different digital eco-systems is becoming one of the key missions for brands' long-term sustainable growth.

MediaCom pushed the boundary. Using insights harvested from...

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