Bose: Dear Neighbor

Bose, an audio equipment brand, launched a campaign in the UAE to promote its noise cancelling headphones during the Covid-19 lockdown.

Campaign details

Brand: BoseBrand owner: BoseEntrant company: Wunderman Thompson, DubaiIdea creation: Wunderman DubaiMarket: GlobalSector: Audiovisual productsMedia channels: Online videoBudget: Up to 500k

Executive summary

The in-store experience is a differentiating factor for Bose. Given the premium positioning, the product, experimentation and the luxury in-store service have always been crucial for Bose.

Then came 2020 with its Covid-19 lockdowns. Bose was forced to close nearly 120 stores world-wide, including the Middle East – a region where such elements of the customer journey play a significant role....

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