Bolt: Santa fired all the deer

Bolt, the transportation service, aimed to increase quantity of rides and profits in Ukraine without overspending.

Campaign details

Brand: BoltBrand owner: BoltEntrant company: Rockets. Growth R&D, KyivMarket: UkraineSector:Media channels: Direct marketing, Online display, Online video, Public relations, Social media, TelevisionBudget: Up to 500k

Executive summary

BOLT is a fantastic example of how strong customer insight of the whole category can be creatively communicated by the market challenger in a moment of a highest product relevance (Christmas period) and lead to a multiple growth without budget overspending.

Moreover, this campaign reloaded BOLT's corporate understanding of creative communications effectiveness. Before November 2019 BOLT was totally focused...

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