Campaign details
Brand: BoltBrand owner: BoltEntrant company: Rockets. Growth R&D, KyivMarket: UkraineSector:Media channels: Direct marketing, Online display, Online video, Public relations, Social media, TelevisionBudget: Up to 500k
Executive summary
BOLT is a fantastic example of how strong customer insight of the whole category can be creatively communicated by the market challenger in a moment of a highest product relevance (Christmas period) and lead to a multiple growth without budget overspending.
Moreover, this campaign reloaded BOLT's corporate understanding of creative communications effectiveness. Before November 2019 BOLT was totally focused...